In his chat with CNN, the emPawa boss said snubbing life-changing this for the sake of creating value in the music industry, helped him grow among his peers.

According to Mr Eazi, he was once advised to take a juicy deal and venture into agriculture but he choosed to remain a person of value, which he said it’s now paying off.

His words; “I remembered being in Los Angeles, meeting the president of a very big label. He happens to be one of the most respected men in music. He offered me this deal that was life-changing during our meeting.

“I remembered going back to my hotel room, I had a migraine for 24 hours. Like I was in such a good hotel, but I couldn’t enjoy it because I was thinking, and some people on my team were just like ‘yo, Eazi, this is it for us. You take this deal, and you can even go and open a farm somewhere’.

“I thought of it and for me, I just felt like the ecosystem was bigger than that amount. This industry is bigger than this. I wanted to be an industry player, not just for myself. I want to create value and wherever there is value, there will be profit.”

Born Oluwatosin Ajibade, the Nobody singer is a Mechanical Engineering graduate of the Kwame Nkrumah University of Science and Technology, Kumasi, Ghana.

He debuted his music career in 2012 with a song titled, Pipi Dance.

Having dropped a debut that earned him accolades, Mr Eazi went further to release other successful songs such as Skin Tight, which featured Ghanaian music star, Efya, in 2015. The song, however, gave rise to further collaborations with other A-list acts including –Sarkodie, Lil Kesh and Burna Boy.

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The Sample singer who didn’t mention the name of the particular song and the streaming platform, sarcastically lamented that the revenue is magical.

He wrote on Twitter; “Looking at this 10million streams on this song on this platform amazing how that translates to less than $5000 in revenue! Magic Stuff!! Thus is the story of the hit song lol.”

Here’s how streaming work for artistes

Music streaming is one of the prominent means of raking revenue off a recorded song. Unlike before, when up and coming or local artistes had slim chances of making money from their creatives, streaming platforms are changing the narrative in such a way that an artiste is most likely to make a large percentage of his creative from streaming.

While streaming appears to be a money-making machine, it is pertinent to note that the music market on a global scale is becoming exponentially complex as the day goes by. For instance, as of two years ago, 2018 precisely, there were no less than 200 Digital Signal Processing (DSPs) with streaming features.

If you are surfing the internet to know the payout rates across major streaming services, you will come across most quotes sourced from Digital Music News’ article on payout rates and The Trichordist’s 2018 Streaming Price Bible, which calculates the payout rate based on the sales data of a mid-scale indie label, that add up to over a billion streams.

To be precise on how earnings on streaming work, below are what a record label earned from the streaming of their artistes’ songs:

• Spotify paid the artists $0,0032 per stream

• Apple Music got the average rate of $0,0056

• Google Play Music landed a $0,0055 payout rate

• Deezer fell slightly lower at $0.00436

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