It would be recalled that on Wednesday, December 1, 2021, as the duo were performing their globally acclaimed hit single, Essence, Wizkid in an attempt to lift Tems placed his arms under her buttocks. The latter resisted as she pulled his hands away.

The stage performance stirred controversy on social media, with many debating Wizkid’s attempt to lift Tems during the performance.

While some accused Wizkid of sexually assaulting Tems, others said that was not the case.

Read reactions from Wizkid’s critics below

However, shunning Wizkid’s critics, Tems said Wizkid is her brother, adding that he’s a human just as everyone.

Expressing his undying admiration for Wizkid, Tems said her love for him would never change.

Her words: “All I’m going to say Wizkid is my brother someone I look up to and I’m grateful for everything he’s done and his existence.

“I want you guys to remember that he’s human I’m human and I love him that’s not going to change love I have for him is not going to change.”

What you should know

Unarguably, Wizkid is a leading musician in Africa that is committing his star-power to support fast-rising artistes.

Amongst those he has featured on singles, are –Tems, Buju, Terri, and many others.

With his Made in Lagos world tour, Wizkid gave many fast-rising artistes like Tems the privilege to debut their big stage performances. And they all appreciated him for it.

“2018 I was at @wizkidayo’s first O2 arena performance and I kept saying to myself that I would be on that stage one day without knowing how exactly it would happen. Yesterday I stepped on that fucking stage and the whole arena was shaking! Manifestation is everything!!!!” Lekan Osifeso Jnr. otherwise known as Lojay tweeted this in appreciation to Wizkid for his debut 02 performance.

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Ronaldo, on Monday, June 14, 2021, in a clip that has since gone viral on social media, swapped a bottle of Coca-Cola for water. This happened as the soccer star sat down for a press conference at the European Championship.

Just before the media parley, he pushed aside two Coca-Cola bottles placed in front of him, after which he said “Água,” a Portuguese word. He, thereafter picked up a bottle of water and seemingly encouraged others to do the same. “No Coca-Cola,” he added.

What you should know

• Ronaldo is a renowned health fanatic; his action against Coca-Cola at the media parley was a clear indication of what he thinks of the carbonated soft drink brand.
• Coca-Cola is one of the official sponsors of the ongoing tournament, Euro 2020.
• Almost immediately after the swapping of Coca-Cola bottles for water, the beverage company’s share price dropped from $56.10 to $55.22, representing a 1.6% dip.
• In a similar fashion, the market value of Coca-Cola plummetted from $242 billion to $238 billion, representing a drop of $4 billion.

This incident, however, highlights the influence of certain individuals on a brand or business ecosystem as the case may be.

Understanding starpower

One would wonder what Elon Musk, Don Jazzy, and Wizkid all have in common with Ronaldo who by a simple gesture made one of the world’s most popular beverage drinks record billions of dollars loss, in a matter of minutes. But in all fairness, they’ve all been endorsers or spokespersons for brands or causes.

The aforementioned superstars are authorities in their fields, hence their influence and affluence on consumers. This alone is what determined investors’ confidence in any given situation.

As also seen in the case of Musk, a South-African-born American billionaire, who with a single tweet disrupted the cryptocurrency industry.

Unmask NG would recall that on Thursday, May 13, 2021, the cryptocurrency sector suffered a massive blow, after the Tesla founder suspended the purchase of his electric vehicle products with bitcoin. Following the suspension announcement, billions of dollars were wiped out from the cryptocurrency market, leaving investors and traders in panic.

As at the time Musk made the announcement, the value of the whole cryptocurrency market stood at around $2.43 trillion. This was according to data from Coinmarketcap.com.

The market capitalisation first dropped to around $2.06 trillion, wiping off around $365.85 billion.

An expert’s view

Sharing his sentiment on how starpower can disrupt a business ecosystem, Charlie Higgs, an analyst at Redburn, Europe’s largest independent equities broker, stated: “Aligning brands with celebrities is a tried and tested way of recruiting new consumers, but it comes with added risk. This risk is persistent and larger now than ever before thanks to the prevalence of social media.”

The post Ronaldo And Coca-Cola: How Starpower Can Make, Unmake A Brand appeared first on Business News in Nigeria.

While Madrina narrated all that transpired between her and Northside boss, Jude Okoye, which led to their fallout, the latter has debunked most of the things the singer said happened, and even accused her of lying to gain public sympathy.

Well, this is not the first time an artiste and a record label will publicly be dragging each other. We have witnessed this a couple of times in the Nigerian music industry.

A typical scenario reoccurrence

In Nigeria, most of the mainstream artistes actually started from nowhere. So, for an artiste to thrive in the music industry, it requires a high level of funding and influence.

Thus, the record label meets artistes, agrees to invest in him or her, draws up contracts, and presents the artiste. The artiste who is probably the most excited being on earth after being offered a label contract, hurriedly signs without consulting a proper lawyer or rethink of some of the decisions he’s about making. Fast forward to a few years later after having hit songs and becoming a mainstream artiste, he suddenly becomes too big for what he signed up for; the contract is no longer in his or her favour. As a matter of fact, to the artiste, all the money invested on him or her is little compared to the returns the label is making.

When issues start coming into play, sometimes the label calls for renegotiations; sometimes they agree and everyone is happy. But most times, it doesn’t end that way; labels insist they have spent a lot of money on artistes and deserve every penny as returns on investments.

So, trust us when we say Madrina’s case is not the first, And sadly, it recently played out again despite a series of calls for industry structuring from stakeholders. It is in this light that Unmask NG presents below five Nigerian artistes who are the prime of their careers got entangled in contractual battles with their labels:

• Wizkid: In 2009, this young artiste purportedly cemented a seven-year deal with Bank W’s Empire Mates Entertainment (EME). After some years of bliss with the label, Wizkid soon began to feel uncomfortable with the deal he inked. He started complaining about the percentage sharing of profits. The complaint later advanced to social media exchanges, as Wizkid and Banky W’s camp washed their dirty linen in public glare. Although, the artiste, following several interventions, was able to arrive at a settlement with Eme, which saw him release his sophomore album, Ayo, on his Starboy imprint.

• Kizz Daniel: This artiste untimely parted ways with his former record label, G-Worldwide Entertainment to found his own, mainly for the sake of freedom. While Kizz Daniel was preparing for his sophomore album, news started making round that he was to leave Emperor Geezy’s label, a development that led to court injunctions.

• Runtown: After effectively proven to be a master of hit songs as an artiste signed to Eric Many Entertainment, Runtown had a fallout with his then-label at a time of his consolidation album.

• Vector: This rapper who was likened to America’s Jay Z at the start of his career due to his talent, was rumored to be demanding for more professionals on the label to push his brand. Shortly after the release of Vector’s debut album which propelled the rapper to several awards at the Headies and A-list acts in the country, the rapper said the label didn’t have enough professionals, which forced him to personally employ people and pay them. Soon after, YSG Records accused him of planning to ink a record deal with another label. While involving the police, the label went ahead to file injunction against the rapper which dragged for months and subsequently triggered their fallout.

Let’s know who you think shouldn’t be missing from this list…

The post Like Madrina, 4 Artistes Who Have Had Fallouts With Their Record Labels appeared first on Business News in Nigeria.